The future development trend of the most popular s

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The future development trend of small offset printing I. Introduction according to the prediction of the development and change of the number of copies by the American Printing Industry Association (PIA) and the American Printing Technology Association (GATF), the proportion of 1 ~ 2000 small batch prints in the whole printing demand will rise from 28% in 1998 to 43% in 2010, and will rise to 47% in 2020. On the other hand, it is estimated that more than 10000 copies of mass printed matter will be reduced from 36% in 2000 to 26% in 2020

with the wide spread of Internet, the information of the public is developing towards paperless. As digitalization promotes the development of printing towards personalization, the demand for multi variety and small batch printing has also increased greatly. In recent years, with the continuous innovation and change of digital printing machine technology, its application range has also been diversified, and its demand has also been expanding. Since the introduction of indi go and Xeikon around 1993, the market has changed greatly. There is no doubt that the digital printing press has not only gained a certain market share, but also will continue to expand its share in the market in the future. At the Heidelberg booth of IPEX2002, the offset press is not displayed in the prominent position, but di GIMA ster and nExpress digital 4 are displayed side by side Flatten the specimen and put it into the holder to clamp the printer. It can be said that this is a major event of great significance

however, the digital printing machine can not meet all the needs of small batch printing, and the position of offset printing is still irreplaceable because of its excellent quality and relatively low cost

by comparing the operating costs of offset printing and digital printing, it can be seen that at present, when the number of copies exceeds 2000, the cost of offset printing is still lower. In addition, the quality is also excellent in offset printing. Offset printing has an irreplaceable position for printing pieces requiring high quality, such as product catalogs. However, with the development of the whole industry towards multi variety and small batch, there will be more and more live parts making catalogues in the unit of 1000~2000. Is offset printing machine or digital printing machine used for this file

this part of the edge line is where the small batch offset printing will survive in the future

with the rapid popularization of personal computers and color printers in offices and homes, the so-called "light printing" market itself is very dangerous. However, in this part of the edge line containing new possibilities, it is the light printing industry that can support its survival

let's not talk about how to realize small batch printing through digital printing, but describe the future development prospect of light printing from the aspect of how to print small and medium batch prints by offset printing

According to statistics, in the United States, the proportion of small printing presses in the whole sheet fed offset press has risen to 58%; In recent years, the Japanese chrysanthemum has opened in all directions, i.e. 318 bricks × The number of small printing presses below 469 Ka is also growing steadily. After a long period of recession, driven by the "big fish eat small fish" business model, we must re-examine the excess investment. How to improve the investment efficiency with the existing equipment is a practical problem that printing companies have to consider. In addition, in large printing companies, the prepress process is gradually changed to internal operation. 3. The cylinder is raised by about 1mm. It is also a big impact for traditional plate making companies to get involved in the printing field in order to find a way out

a3 size ~ chrysanthemum quarto size 4-color small printing machines are sold in various companies, and their functions are becoming more and more perfect. With the development of standard plate replacement device and ink key control device, there are also products installed with the latest digital technology of CIP3. In addition, with the progress of color management technology, the use of low-cost inkjet printers can also achieve the same quality proofing effect as printing. All these contribute to the stability of printing quality

this development trend means that even new operators without printing machine operation experience and technology may print high-quality prints. While the demand for small batch printing continues to grow, the number of production personnel will also continue to expand

as for the future development trend, Heidelberg's quick master Di, lyubi's 3404di and other small digital printing machines are expected to grow, but the low-cost small offset printing machines will also continue to grow. This means that KBA's genius52 (a small 5-color machine without keys and without water) published on IPEX2002 is worthy of attention (see Figure 1)

however, if you want to use this small offset press flexibly and effectively, you must have the front-end digital conditions. Without these, everything would be on paper

III. digitalization is the general trend

it can be said that one of the special functions of DTP is to simplify the plate making technology. Regardless of quality, you can easily create printing data by installing inexpensive DTP software on PC and Macintosh at home. Of course, these are far from using professional production tools such as q u a R kxpress and I L lustrator, but the printing technology is closer to our life, which is obvious to all

therefore, it is conceivable that in the future, the small batch printing market can receive the data made by customers themselves, and then print them by professional personnel when necessary. Especially in the use of offset printing, due to the existence of the dot process, it needs more professionals and technology. This is also the requirement of the market for digitalization

on the other hand, if we want to meet the needs of multiple varieties and small batches, we must try to shorten the front-end processes to improve production efficiency. At present, the active introduction of CTP is under consideration. CTP is a digital plate making method that combines the traditional plate making and printing processes. The introduction effect of small-scale printing companies will be more obvious. Therefore, compared with those medium-sized and above printing companies with clear division of labor, of course, small-scale companies should take the lead in introducing CTP. In terms of cost, this is also the inevitable requirement of digital development

in Europe and America, people have realized that the introduction of CTP for small batch printing is effective. For example, the DPM series (see Figure 2) of ab-dick company has sold more than 1000 small CTPs with a size of 3 ~ chrysanthemum Sika. Ab-dick positioned its sales targets as printing companies with a scale of less than 10 people, which is also the sales strategy they formulated after seeing that the introduction of CTP in small offset printing will bring high efficiency

in this way, while expanding the business scope, digitalization also emphasizes many suggestions brought by information processing. In addition, the introduction of CTP improves the production efficiency and strengthens the competitiveness. Both of these are indispensable weapons for the following business models

IV. building a reasonable business model

although there is still a great possibility of small batch offset printing, if the printing practitioners still engage in this kind of work according to the old model, they cannot grasp this possibility. To grasp this possibility, it is necessary to break the business state of waiting, build a business model that combines digitalization and offset printing quality, and actively and effectively expand the scope of operation. Needless to say, if you want to achieve these, you must first realize the digitization of the front end. On this basis, it is very important to build a business model with high added value according to the traditional customer base, regional characteristics or the trend of IT technology

for example, it cooperates with various sales companies in various regions to receive the data of visitors and business inquirers, print out individual information on the offset printed directory in advance and send it. With the promotion and application of various high-tech in the printing industry, it has promoted the development and technological progress of the printing industry. The fierce market competition makes the printing enterprises no longer meet the existing production efficiency and print quality. In order to meet the needs of customers and win more customers, various manufacturers have carried out technical transformation, updating equipment and promoting advanced one-to-one marketing. In this way, customers' information can be stored in printing companies, and some DM and New Year cards can also be carried out

or, in the future, printing companies that used to focus on business card printing will use offset printing to print some name card boards without adding names, and then print out names and job names with low-cost printers. In addition, by managing the information of employees in these companies, you can also make DM and New Year cards with the names of salespersons, so as to create added value. More than a decade ago, a local company in the United States provided the meeting contingency control meeting minutes printed with the names of the participants at the discussion table

such methods as making tools for customers' talks will have a very broad prospect

the most important thing is to break the limitations of traditional ideas, build a business model that flexibly gives full play to the characteristics of small offset printing, and actively develop appropriate strategies for each customer, so as to improve the profits of customers and realize the self-worth of printing companies

In 2001, the Japan printing industry federation decided to name the printing industry in the 21st century as "information value creation industry" in the report on "prospects for the printing industry in the 21st century". The name "information processing service industry" has taken a step further, which means that it will take information as the main body and provide industry services. That is to say, the printing industry does not rely on "waiting", but on "creation"

of course, the light printing referred to so far has not fully reflected the real meaning of its name, but it should be recognized that the transition to this state is boundless. The most important thing is to focus on vision and strategy, which has little to do with the size of the company. The most important thing is to face the constantly changing market, become an active operator, and have accurate judgment at the same time. The social changes that have taken place at present are difficult for the development of small offset printing. We should get out of the dilemma and open up new markets

change is not terrible. The most important thing is whether we can take this opportunity to break the traditional shackles and build an ideal business model. This is the way out for the development of light printing. ※

reprinted from: print magazine

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