The hottest led civil lighting market is a vast bl

2022-07-24
  • Detail

The LED civil lighting market is a vast blue ocean

with the continuous expansion of industrial scale and the significant improvement of technical capacity, China's LED industry has made breakthroughs in key materials and equipment, the gap between chip manufacturing and the international advanced level has been narrowing, the device packaging is close to the international advanced level, and the product application has reached the international advanced level. With the continuous expansion of industrial scale and the significant improvement of technical capacity, China's LED industry has made breakthroughs in key materials and equipment, the gap between chip manufacturing and the international advanced level has been narrowing, the device packaging is close to the international advanced level, and the product application has reached the international advanced level. However, problems such as periodic and structural overcapacity, overheated investment and disorderly development of the industry also follow. In the fierce Red Sea competition, how to give full play to their own advantages and find a new blue ocean is a problem that the whole industry ponders deeply

Qinshang optoelectronics, founded in 1994, is the first batch of enterprises to enter the LED lighting field in China. In november2011, Qinshang optoelectronics was successfully listed on the main board of Shenzhen Stock Exchange, becoming the first listed company in the industry with high-power LED semiconductor lighting as its main business, and also the largest listed company in the domestic LED lighting application field by far

the LED lighting energy-saving renovation project of the auditorium of the Great Hall of the people, the large-scale LED display project of Tiananmen Square for the 60th anniversary of the national day, the LED street lamp and tunnel lamp lighting project of the 120km Shenzhen Expressway, which has the most mature application projects in the world, has led road and commercial lighting leading enterprises that detect the friction force through the pressure sensor and ultimately transmit it to the computer for data processing and drawing the friction coefficient curve, It is seeking to transform to the LED civil lighting market

the bluest residential lighting in the three major markets

the general consumer market for residential lighting is a vast blue ocean

led lighting market mainly includes road, commercial and civil lighting. With the support of government funds and policies, road lighting has the lowest sensitivity to product prices, so it has taken the lead in starting and entering the active period; With the rise of EMC (contract energy management), a new business model, lighting transformation providers share energy-saving benefits with power users, and the LED commercial lighting market has also begun to accelerate

however, at the same time, the scale competition and price battle among led enterprises are becoming increasingly fierce. At present, more than 10000 LED lighting enterprises have been registered in mainland China, and more than 1800 LED lighting enterprises were newly added in the first half of 2012 alone. In addition, traditional lighting enterprises, international lighting enterprises and LED display enterprises are recruiting and preparing to fight in the field of LED lighting. The L test standard is not so accurate. The field of ED lighting seems to be a red sea

road lighting and commercial lighting can best reflect the energy-saving effect of LED due to the large amount and high utilization rate of lighting products. Lixuliang, chairman of Qinshang optoelectronics, said in an interview that in these two markets, enterprises are facing huge financial pressure

driven by the development of new energy policies and the pressure of energy conservation and emission reduction, local governments vigorously promote the transformation of public lighting. But this is a project that costs a huge amount of money. Lixuliang said that taking Qinshang as an example, the hundreds of millions of yuan of funds recently lifted plus 400million yuan of corporate bonds will be used up in one year if they go smoothly. Obviously, the government cannot pay such a large amount of project funds quickly in a short time, and enterprises can only advance the corresponding costs, resulting in excessive pressure on capital flow. The promotion of the EMC model has slightly reduced the capital risk of lighting transformation providers in the commercial field, but generally the payment collection cycle is as long as 5 years, which can not be borne by enterprises without strong financing and bargaining power

lixuliang emphasized that compared with the single market of road lighting required by the government and the enterprise level commercial lighting market, the general consumer market of civil lighting is a vast blue ocean. For this reason, Qinshang optoelectronics has implemented the product strategy transformation in 2013, that is, the technical advantages of outdoor lighting are transplanted to indoor lighting, so that Qinshang also has the absolute advantage of leading the industry in the field of LED indoor lighting

this can be seen in Qinshang's 2013 sales target. It is reported that the target sales volume of Qinshang optoelectronics this year is 1.3 billion yuan, including 700million yuan for outdoor lighting products and 600million yuan for indoor lighting products. Compared with the past, outdoor products accounted for more than 90% of sales, which shows Qinshang's strength and determination to develop the civil market

price paves the way for the channel.

compared with commercial lighting, the sales of LED civil lighting market depends more on the channel

the civil lighting market is undoubtedly the most sensitive to price, which is the most important reason for the low acceptance of LED indoor lighting products. Under the condition that the price is still significantly higher than the mainstream energy-saving lamps in the market, improving the cost performance of LED lighting products has become a prerequisite for entering the civil market

as a pioneer in the LED industry, lixuliang frankly said that Qinshang had taken many detours and experienced numerous failures when he first entered the industry, but also accumulated rich experience. For example, LED lighting products are like a barrel composed of 50 boards. Any short board determines its water capacity. After six years of hard work and more than 200000 LED street lights and tunnel lights around the world, we were able to basically find out the short boards

Qinshang has taken the lead in packaging and application. Lixuliang said that, therefore, we have the obligation to promote the full entry of LED products into the civil field, so that more ordinary consumers can enjoy the benefits of healthy, environmental protection and energy saving of LED lighting products

lixuliang said that the price of LED indoor lighting products at this stage is relatively expensive, mainly because there is still a small amount in the application market. In the next step, Qin will cooperate with many upstream raw material suppliers and downstream product agents and distributors all over the country to reduce the cost of LED indoor lighting products as much as possible by building the world's largest intensive procurement and production system and relying on large-scale mass production capacity, so as to put the products into the market with the highest cost performance in the industry

a good product should be sold. Compared with commercial lighting, the sales of LED civil lighting market depends more on channels. The acceptance and promotion of products by channels are the premise for sales growth. However, the existing traditional lighting market system is far from the demand for LED lighting product circulation, and a new market system has not yet been formed

around 2008 was lixuliang's busiest time. At that time, he found Tsinghua University, Tongji University and other university scientific research institutions to seek joint research and development, and also began to negotiate with dealers. Because the market acceptance was not high at that time, I begged grandpa to sue grandma, and they were also unwilling to help us sell LED lights. Lixuliang still remembers the dilemma at that time

nowadays, in the field of indoor lighting, Qinshang has had the first experience of more than 1million families, and has been constantly enriching and improving its product line according to the needs of consumers. On this basis, the cost of ABS plastic filaments, the consumables used for Li's pull machine 3D printer, has not dropped significantly. After using them for a period of time, Xuliang said that 2013 was defined as the channel construction year of Qinshang optoelectronics, and Qin will complete the layout of 1000 channel terminals nationwide within the year; By 2015, a channel network system will be established that covers the whole country, leaves no market gaps, sales blind spots and smooth product circulation

just as digital cameras replace film cameras, LED lamps will certainly replace traditional lighting products in the future. Lixuliang said that general Qin would do a good job in every lamp with the mentality of being a clock and make every effort to promote LED lighting products to enter the civil market

Copyright © 2011 JIN SHI