The impact of the hottest Internet technology on t

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The impact of Internet technology on the publishing and printing industry

if you want to ask what impact Internet has had on the printing industry, most people will say that it brings more challenges than opportunities to the printing industry. Many readers of magazines and newspapers have chosen to go up to look for information, followed by a large loss of paper media advertisers

however, HP believes that if digital technology and Internet technology can be perfectly combined, it will certainly bring new profit opportunities to printing plants. In order to confirm its idea, the company released the print 2.0 strategy in July 2007, which aims to make online printing easier. HP predicts that the web printing market will reach 5.3 trillion pages in 2010

among all the projects of print 2.0, MagCloud software is the most closely related to magazine publishing. It is a platform that can publish personalized e-magazines. This kind of method is not very scientific. Users can upload PDF files themselves and display them on the platform for other visitors to read and browse. Users can price their uploaded e-magazines and earn some money for their content through this platform; Publishers can also find better materials and talents through the e-magazines displayed on MagCloud. At present, this platform is in the beta stage. It can be opened to anyone who wants to browse self-service published books, but the premise is that you must buy these magazines during the test process

combine web and printing

UDI chatow, senior engineer of HP Labs and project manager of MagCloud, explained that when we began to look for services matching web 2.0, the first thing we thought of was magazines, because only it can perfectly combine personalized web information with high-quality printing appearance. We want to relieve the pain of publishers, such as order processing, payment and order tracking. Magazines can also be mailed directly to readers without the limitation of minimum printing volume

chatow's publishers here do not actually include large publishing companies with hundreds of employees and magazines. MagCloud is a service that enables everyone to become a magazine. HP calls this kind of publisher micro or nano. In other words, as long as you have the courage to publish content and try, MagCloud will definitely turn you into a so-called publisher

Jim Rowson, chief engineer of HP image solutions business, said: our main goal is to attract people and enterprises who have never had publishing experience to try, rather than trying to replace traditional magazine publishers in this way

nevertheless, Hewlett Packard hopes that traditional publishers can use this service to produce short edition sample books and old edition books. Chatow said: we only regard MagCloud as a power platform. We don't want to make choices for people, and we won't guess which publishing method will be more popular

niche books

so far, MagCloud software has targeted its target customers at sports clubs and various profit-making and non-profit organizations that want to try magazine publishing but will not use the current publishing workflow; And indeed, some niche books have been produced, such as rail bricks, which is specially published for those who like to make railway models

Chatow said: HP can now provide users with a fourth business model: printing. Ordinary business models generally include advertising, subscription, eBay and other transactions. Printing enables people to present their published content to readers and thus obtain new sources of income. But it will not replace the other three business models

the workflow and business model that publishers need to master is very simple: they just upload the PDF file of the magazine to the MagCloud platform, and then wait to receive orders. HP will charge publishers $0.20 per page for production and $1.40 per magazine for transportation. If you still need to buy 10 to 100 boxes that can hold 9 magazines, you will have to pay another $13 for each box. Of course, publishers can also choose their own charging package on the station

in addition to the cost of creating PDF files, this is almost a zero risk business. It has no inventory and will have no impact on the environment

since the software is still in beta testing, HP is reluctant to talk about its details (for example, how many PDF files have been uploaded to its website and how many books have been printed). It is understood that the project was tested in early June this year, and HP also said that it was very satisfied with its test results

according to chatow, the United States will launch 300 new printed books every year, which provides them with a huge potential market. As for the printing volume that MagCloud can bear, HP said that they can undertake any magazine with a printing volume of 10 to 2000 copies

the idea of using networks to open up new markets for printing may sound unrealistic, especially for those who are addicted to networks. However, according to chatow, a magazine has been successful in this way. At present, the low-temperature impact experiment in domestic physical and chemical laboratories is rubyist, a magazine specially designed for lovers of Ruby on rails (a relatively new web application framework built on the ruby language)

people who are interested in this field may spend 90% of their time in front of the screen, and hundreds of people have subscribed to this kind of magazine, because it is easier to read on paper than on

magcloud is a Web 2.0 software. This site itself is very simple, and it can update the status of printing projects through blogs. Publishers who use this system for the first time can start from familiar software such as Adobe InDesign, QuarkXPress, Microsoft Word and apple pages, and HP also promises to further strengthen the coordination of Web 2.0

although this service has not entered the UK so far, it has attracted widespread attention and won many technical awards there. It has become a star product comparable to Gmail, BBC iPlayer and Adobe's Photoshop express

publisher's requirements

magcloud is a networking workflow for printing, and it is also a communication bridge built by HP for publishers, customers and printing plants. At present, it can only produce magazines of one specification, with a size of 216x280mm; The maximum number of pages is 60; The weight of paper is 115g/m2; CMYK four-color printing; The binding method is horse riding nail, but as time goes by, HP also plans to continue to expand the product range of this software, and determine the development direction of the product according to the feedback of users

Chatow said: publishers have put forward many requirements for us, and the most important one is to increase the number of pages of the magazine. This means that if the number of pages of the magazine exceeds a certain limit, we have to use the post press processing method of wireless binding. In addition, the increase of magazine size, paper and binding types will also make it more difficult for HP to manage the workflow

to become a printing partner of MagCloud, you must have an HP indigo printer and other printing equipment. Indigo technology can make digital printing products have the same appearance and texture as offset printing products

HP will not disclose which printing plant it is currently cooperating with and the criteria for selecting printing plants, but they have made it clear that they hope that these printing plants can have a better geographical distribution in order to reduce the transportation distance of products

Chatow said: like many domestic peers, we can determine the best production plan through a set of special calculation methods to achieve the highest environmental protection benefits and cost efficiency

although only American users can enjoy this service at present, Britain is likely to become the first overseas market opened by MagCloud software, because it also has a very strong demand for this service

under such conditions, the iron content of molten aluminum should be reduced to less than 0.08%

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